Phishmonger’s Catch of the Day – An Imaginuity Web Site
Iconix, the leading provider of visual email identification solutions that thwart phishing attacks, has reeled in a new web site from Imaginuity Interactive, a Web services firm providing creative technology solutions for commercial, retail, and civic clients since 1996. See Iconix cast their Net presence at http://www.iconix.com.
The Iconix Truemark™ solution fights email fraud. Businesses at risk for phishing and man-in-the-middle attacks send their marketing emails through the Truemark system. Their customers who have downloaded the free Iconix email ID software to enhance their email client will see a Truemark icon – a gold lock with a checkmark – in the sender column for those emails. This simple visual indicator confirms that the email is real.
To be successful, Iconix has to impel both end users and business to use their solution. The Imaginuity-built web site initially focuses on the end user with a Flash-enabled Home Page that succinctly, yet effectively, imparts the message with supporting testimonials from satisfied customers. The clean, colorful design does not distract, and interior navigation is minimized. The goal is to convert end users from the Home Page, so the “Download for Free” link is prominently featured. A second end-user focused page is linked from a “Learn More” icon and displays a Truemark-enabled Inbox screen shot above a basic description of the technology. Again, the visitor is asked to download the software.
The remaining Interior pages are accessed only from a pair of links on the bottom nav of the Home Page. Those pages market to Inconix’s corporate clients with detailed information about the core technology behind Truemark™ and its value proposition. From those pages, additional nav branches lead to standard corporate information and news.
The decentralized navigation of the Iconix site is a unique Information Architecture that effectively separates two marketing initiatives. End users receive the hard pitch and are pushed to convert, while corporate clients are given the basic information and encouraged to contact the company for a sales presentation. Though not a technically complex site, for instance the site did not need Imaginuity’s Elementum Content Management System, it does reveal the agency’s primary talent – brand marketing and traffic conversion.
With Imaginuity’s help, Iconix users can hang the “Phishin’ Gone” sign on their Inbox and relax knowing their bait won’t be stolen. Before your clients say “Sorry, Charlie,” contact Imaginuity for a web site with good taste, not one that tastes good to con artists.
Imaginuity Interactive, Inc., founded in 1996, is a professional web services firm providing the latest in Web Technology and World-class Creative backed by site management and search engine solutions that give clients control of their web site and its visibility to the world. Imaginuity’s clients include Hines Las Colinas (www.hineslascolinas.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.brandspeoplelove.com), Cadbury Adams (www.cadburyadams.com), and Freeman company (www.freemanco.com), just to name a few.
For more information, press only:
Gary Hooker
Partner and Vice President Business Development Email: gary_hooker@imaginuity.com
About the Author
Jim Catanich Dallas Texas
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